Alesha Dixon and Victoria Pendleton team-up to help get the UK get fitter with EA SPORTS Active


Music & TV star Alesha Dixon and gold medal winning Olympian Victoria Pendleton are helping launch EA SPORTS Active the interactive fitness title designed exclusively for Nintendo Wii™ that lets you work out in the comfort of your living room. Together they will be working closely with EA SPORTS to promote the benefits of a healthy lifestyle. Designed in collaboration with fitness experts and launched on 22nd May 2009, EA SPORTS Active is set to be the future of home fitness, with high-intensity, easy to use workouts, featuring an in-game Personal Trainer who becomes the focal point of your session and offers feedback on workouts, helping retain focus and motivation. When I am touring it’s difficult to find the time to go to the gym as I’m always so busy, said Alesha Dixon. EA SPORTS Active is perfect because it’s so convenient, it can fit anywhere into my schedule and it’s great fun too!

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